Klout, a San Francisco-based Internet start-up with Joe Fernandez, CEO and co-founder, has recently integrated five new services for social media users and brands to measure influence and reach across their networks. This past weekend, Klout quietly introduced another new feature, an influencer program called Klout Squad. For those new to Klout, their website says:
What is Klout?
Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. Klout is the standard for influence. Top brands such as Disney, Audi, and Turner use Klout Perks to reach and engage influencers. Over 3,000 applications and partners use Klout data to display Klout Scores, prioritize based on Score or topics, and segment users.
What is the Klout Score?
The Klout Score measures influence on a scale of 1 to 100, with 100 being the most influential. Klout uses data from Twitter, Facebook, LinkedIn and Foursquare in order to measure:
• How many people you influence; (True Reach)
• How much you influence them; and (Amplification)
• How influential they are (Network Score)
Some say Google+ is a Facebook killer and others say, “what’s Google plus?” After a few weeks, 20,000,000 people have signed up to be a part of Google’s next social networking experiment. I say experiment because Google Wave, a service that’s now a part of Google+, was supposed to be the next big social network. But there were seeds of success harvested from Google Wave that just sprouted into their next social networking site experiment. Even though Google Wave was a misfire, it brought greater attention to other services like Gmail. Twitter users will like Google+’s expanded character support, link embed and integrated photo tagging. People using Google’s Android mobile operating system and Twitter will enjoy sharing content quicker than they thought possible.
Sets of tablets were announced in late 2010 that were going to be shown off at the upcoming International Consumers Electronics Show in Las Vegas. Seeing as how I was going to be speaking at the CES 2011 convention, it would be a perfect time to visit the different manufacturer booths to learn more about the Motorola Xoom, Research In Motion’s Blackberry Playbook and the Samsung Galaxy Tab. Also excellent was that I was going to be visiting one of the most concentrated groups of consumer electronics enthusiasts, buyers and manufacturing people in the world, to discuss the pros and cons of the devices. So Samsung and I thought it would be a great time to test out a Galaxy Tab 7″ with Verizon 3G service.
The Las Vegas chapter of the International Association of Business Communicators or IABCLV held a social media panel that I participated in talking about the role of microblogging, like the services that Twitter and Facebook provide for business communications. The panel event was one of the most successful for the Las Vegas chapter and was spearhead by Victoria Soares, a member of the IABLV. Mrs. Soares asked several prominent social media professionals that cover business blogging, fashion blogging and I to talk about how blogging and microblogging could help their business.
In this guest post by Mark Hanzlik, CEO at HanzMediaInc, he discusses circulation audit firms that provide services for publications primarily in the U.S. and Canada.
We’ve been spending a lot of time lately analyzing the rapidly evolving web metrics measurement universe; primarily looking at which methodologies are the most accurate, reliable and which companies are best suited for our client’s needs. But many of our clients still reside in the brick & mortar world of print advertising, so, we thought it would be a good opportunity to look back at the print publishing circulation audit process—giving us a comparative view of both digital and print reporting.
It’s been some time since we last pounded the circulation audit drums for the publishing industry. Our impetus for previous analyses of the circulation audit process were driven primarily by advertisers looking for zip code targeted circulation reports. We’ve also offered circulation audit primers that reinforced the importance of using audit reports when selling print advertising space.
The TweetHouse Group is back in Las Vegas for the International Consumer Electronics Show 2011. They ran the official Social Media track for CES this year. During the NAB 2010 conference in Las Vegas, which I also spoke about Twitter and The Entertainment Industry Panel, they have asked me back to speak at their first session of the day. The CES 2011 session was about Social Media In Action: Philosophies, Strategies and Tactics That Consistently Win. The speakers were Christopher Rauschnot, Thomas Knoll, Warren Whitlock plus moderator Rohit Bhargava. We spoke about the following.
Sets of tablets were announced in late 2010 that were going to be shown off at the upcoming International Consumers Electronics Show in Las Vegas. Seeing as how I was going to be 
The TweetHouse Group is back in Las Vegas for the International Consumer Electronics Show 2011. They ran the official Social Media track for CES this year. During the NAB 2010 conference in Las Vegas, which I also spoke about