The start of a New Year means it’s time to take a look at the designs of your websites and social media accounts. If your personal or brand website hasn’t been updated in several years, take some time and make it fresh, visitors will take note. Keeping up with changes in social media profiles can be difficult, because they add or remove elements so often, which leaves some people and brands without the best possible “face” forward. But uploading a highly filtered square photo from Instagram isn’t going to cut it, in most cases.
That’s ok, because with the help of Luna Metrics, we have compiled several highly detailed lists of graphic design requirements, for the social media services Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. Along with those design details, I embedded a visual sizing infographic, because everyone loves those. There’s more and this is the best part. The embedded infographic will automatically update whenever any of the services changes are updated. Bookmark this post so that you never have to search for sizing details again!
| Timeline | ||
| Profile Picture | 160 x 160 px | Must be uploaded at least 180 x 180 px |
| Cover Photo | 851 x 315 px | |
| About Us | 255 Characters | |
| App Preview Image | 111 x 74 px | |
| Total Length of Apps bar (including gaps) | 350 px | |
| Timeline Profile Picture | 32 x 32 px | |
| Shared Image | 403 x 403 px | Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px. |
| Shared Facebook Video | 403 x 226 | |
| Status Update | 63,206 characters | |
| Shared Link Preview | 156 x 116 px | Editable, can be set with the og:type meta property |
| Shared Link Title Tag | Up to 100 characters | Editable, can be set with og:title meta property |
| Shared Link Metadescription | Varies based on available room | |
| Highlighted Post or Milestone | 843 x 403 px | |
| Highlighted Video Post or Milestone | 843 x 475 px | |
| News feed | ||
| News feed profile picture | 50 x 50 px | |
| News Feed Status update | Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth | |
| Shared Image | Landscape | 398 x 296 px |
| Portrait | 296 x 398 px | |
| Square | 320 x 320 px | |
| News Feed Sponsored Story Profile Picture | 32 x 32 px | |
| News Feed Sponsored Story Image | Landscape | 358 x 268 px |
| Portrait | 268 x 358 px | |
| Square | 300 x 300 px | |
| Shared Facebook Video Preview | 403 x 226 px | |
| Shared Video Link Preview | 130 x 73 px | |
| Shared Link Thumbnail | 90 x 90 px | |
| Shared Link Title | Up to 100 Characters | Editable |
| Shared Link Description | Varies based on Thumbnail & Title Size | Editable |
| Ads | ||
| URL Ad Title | 25 Characters | |
| URL Ad Copy | 90 Characters | |
| Page Ad Profile Picture | 50 x 50 px | |
| Page Ad Title | Page Name | |
| Page Ad Copy | 90 Characters | |
| Page Post Ad Profile Picture | 32 x 32 px | |
| Page Post Ad Title | Page Name | |
| Page Post Ad Copy | First 90 characters of selected post | First 120 characters if post is text-only |
| Page Post Ad Image | 90 x 118 px | |
| Page Post Ad Video Preview | 128 x 72 px | |
| Page Post Ad Link Thumbnail | 50 x 50 px | |
| Sponsored Story Fan Picture | 50 x 50 px | |
| Sponsored Story Profile Picture | 32 x 32 px | |
| Premium Page Post Ad Profile Picture | 50 x 50 px | |
| Premium Page Post Ad Video Preview | 185 x 104 px | |
| Premium Page Post Ad Image | 168 x 128 px | |
| Profile | ||
| Background Image | 90% of visitors see first 78 px of the background | |
| 67% see 204 px | ||
| 43% see 247 px | ||
| 21% see 284 px | ||
| Recent Image Preview | 90 x 90 | |
| Profile Picture | 81 x 81 px | 4 px border |
| Tweet Length | 140 Characters | |
| In-stream | ||
| Profile Picture | 48 x 48 px | |
| Shared Media Tweet Length | 140 characters, including link | |
| Shared Link Preview | 120 x 120 px | Must be at least 60 x 60 px |
| Shared Link Title | First 70 characters of twitter:title tag | |
| Shared Link Description | First 200 characters of twitter:description tag | |
| Shared Image | 375 x 375 px | |
| Shared Video Preview | 435 x 244 px | |
| Video Details | Video Title and first 160 characters of video description | |
| Company Profile | ||
| Cover Photo | 890 x 180 px | |
| Profile Picture | 250 x 250 px | 5 px border |
| Horizontal Profile and cover photo gap | 614 px | |
| Status Update | 100,000 Characters | Can include hash tags |
| Shared Link Thumbnail | 150 x 150 px | |
| Shared Video Preview | 497 x 279 px | |
| Shared Image | 497 x 373 px | Can be uploaded and viewed up to 2048 x 2048 px |
| Branded Channel | ||
| Content Container | 970 px wide | |
| Mappable Header | 970 x 150 px | Can map links off of YouTube |
| Profile Picture | 55 x 55 px | |
| Featured Video | 640 x 390 px | |
| Video Thumbnail | 288 x 162 px | |
| YouTube Brand Channel Background Size | 90% of users see 8 px on either side of the content container | Up to 1 mb in size |
| 67% see 136 px | ||
| 43% see 180 px | ||
| 21% see 216 px | ||
| Video | ||
| Title | Up to 100 characters | |
| User Banner | Up to 170 x 25 px | |
| Video Preview | 640 x 390 px | |
| Description | Up to 5000 characters | |
| Tags | Up to 500 characters | Hidden, can be found in page source under “meta:keywords” |
| Recommended Playlist Details | Playlist Title | |
| Recommended Playlist Large Thumbnail | 120 x 67 px | |
| Recommeded Playlist Small Thumbnail | 40 x 25 px | |
| Recommended Video Details | Video Title, Author, and Views | |
| Recommended Video Thumbnail | 120 x 67 px | |
| Overview | ||
| Horizontal Logo | 100 x 60 px | |
| Cover Photo | 646 x 220 px | |
| Company Square Logo | 50 x 50 px | |
| Company Comment Logo | 30 x 30 px | |
| Shared Link Thumbnail | 180 x 110 px | |
| Shared Link Details | Shared Link Title and up to 230 characters of description. The description is editable. | |
| Careers | ||
| Careers Cover Photo | 974 x 238 px | |
| Products and Services | ||
| Products and Services Banner Image | 646 x 220 px | |
| Product Image | 100 x 80 px | |
| Product Details | 100 character title and 2000 character description | |
| Profile | ||
| Profile Picture | 160 x 165 px | |
| About Section | Up to 200 characters | |
| Boards | ||
| Board | 222 x 207 px | |
| Big Thumbnail | 222 x 150 px | |
| Small Thumbnails | 55 x 55 px | |
| Pins | ||
| Profile Picture | 32 x 32 px | |
| Pin Image Preview | 192 x scaled height | |
| Pin on board | 222 x scaled height | |
| Pin | ||
| Profile Picture | 49 x 49 px | |
| Pin | 600 x infinity |
Sizing graphics to fit social media profiles are not always easy, but the highly detailed lists above and infographic should go a long way to make personal and brand social media profiles shine.
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