In this guest post by Mark Hanzlik, CEO at HanzMediaInc, he discusses circulation audit firms that provide services for publications primarily in the U.S. and Canada.
We’ve been spending a lot of time lately analyzing the rapidly evolving web metrics measurement universe; primarily looking at which methodologies are the most accurate, reliable and which companies are best suited for our client’s needs. But many of our clients still reside in the brick & mortar world of print advertising, so, we thought it would be a good opportunity to look back at the print publishing circulation audit process—giving us a comparative view of both digital and print reporting.
It’s been some time since we last pounded the circulation audit drums for the publishing industry. Our impetus for previous analyses of the circulation audit process were driven primarily by advertisers looking for zip code targeted circulation reports. We’ve also offered circulation audit primers that reinforced the importance of using audit reports when selling print advertising space.
Continue reading Print Circulation Audit Firms Continue to Survive in the 21st Century
The TweetHouse Group is back in Las Vegas for the International Consumer Electronics Show 2011. They ran the official Social Media track for CES this year. During the NAB 2010 conference in Las Vegas, which I also spoke about 
24kMedia has been very busy as of late visiting conferences and connecting with some of the top people in the social media, search and marketing industries. What better time to release an iOS app that operates on the iPhone, iPod touch, iPad and other devices soon to use the system. Fortunately at 24kMedia we have a few fans on our social networks such as Facebook, Twitter and YouTube to just name a few. We were looking for a new way to reach new fans while connect with the fastest growing mobile technology. That’s when we received a Tweet on Twitter from Shahab Zargari of Assurance Advertising (@assuranceagency on Twitter).
Saying goodbye to Jess Berlin, as some know her, this week has been difficult for those friends and bloggers living in Las Vegas. She’s moving on to do social media at American Eagle. She has done what’s right with growing Cirque’s social media and even making some positive decisions to change branding where necessary. Jess is one of those rare, real people, that does what she says she’ll do and does it very well.
Matt Cutts is the head of an important team inside of Google, a search company that you might have heard of or even used on occasion. Who are we kidding, Google supplies in the order of 80 plus percent of any websites traffic, depending on who you ask or log files you observe. Matt was about to start his Super Session at PubCon 2010 in Las Vegas, there’s also one in Austin, Texas where the founder lives. Before we get into the Super Session tips from Mr. Cutts, PubCon is a social media and search conference, which is why Google sent over an important figure in their organization to speak. This was my first visit to a PubCon conference, and thanks to Brett Tabke, my brother and I finally had a chance to do so.