Sprint and Sierra Wireless this January at the Consumer Electronics Show 2010, released what I consider the world’s fastest and most compatible 3G / 4G mobile hotspot. On June 4th, Sprint raised the bar by releasing the EVO 4G Android operating system based cell phone with built-in 3G /4G hotspot service. Continue reading Sprint Overdrive 4G & 3G Mobile Hotspot Review
Del Williams of Del Williams Media recently asked me to be a guest on her Portrait of A Business Show interview series about Twitter and its advertising potential. Thanks to her great timing as it was during the National Association of Broadcasters Convention in Las Vegas, Nevada and days after Twitter released information about their upcoming ad platform.
In the Portrait of A Business interview, I shared my insights about how Twitter is a powerful social networking platform and ways that large and small businesses could reach out to new customers. In addition, I talk about how companies that sign up to exhibit at conventions can engage people before, during and after. As someone who has attended various conventions over many years, there is a method to retaining interested contacts and my tips should help those companies do so.
View this Portrait of A Business interview on YouTube with Chris Rauschnot @24k on Twitter. Twitter as an online engagement and advertising platform for business.
Around the month of March, I received an email from Norwegian Cruise Line giving me the opportunity to be a part of an inaugural cruise in Miami, Florida for the Norwegian EPIC, the most expensive and luxurious cruise ship by NCL. The EPIC is the largest cruise ship ever attempted by Norwegian. That means it will have the most staterooms and luxury suites of any cruise liner ship, in their entire fleet. This is not where this story started. It began many months before, when cruising on the Norwegian SUN.
Continue reading Norwegian EPIC Cruise And Social Media In Luxury Travel
Gathered at the Destination Broadband Theater for the National Association of Broadcaster’s Show on April 13, 2010:
I saw some greats in business, entertainment and social media come together to discuss the state of now at the panel “Twitter and the Entertainment Industry: How the Real Time Web is Changing Hollywood”. The panelists involved were; Steve Broback of Head of Parnassus Group, Carter Holland VP of AVID Technology, Oren Jacob CTO of Pixar & Independent Filmmaker, Adam Zbar CEO Tap11, Warren Whitlock Twitter Guy & Author and myself, Christopher Rauschnot of 24k Media, a Social Media Consultancy Firm. The panelists discussed a wide variety of topics to what is known as the, “state of now.”
Continue reading Twitter and the Entertainment Industry Panel at NAB Show 2010 Discusses the State of Now
Corporations are recognizing the power of social media and the lasting impressions it can create. More than ever, brands that only before had a web site or a simple direct mobile campaign can now interact B2C with new prospects worldwide. Some corporations have hit a roadblock on the pitfalls of engagement with these groups by social media and should read my recent blog post about defining a corporate social media policy. A social media policy is not a panacea to create a lasting word of mouth campaign. However, once the right people are in place, social media can deliver immediate ROI and long term results.
Continue reading Engagement by Brands with Social Media NAB Show 2010
Defining a corporate social media policy can be a daunting task for any manager. Instead of sending press releases out as being the voice of the company, everyone can help create a positive force that other organizations would be hard to rival without the help of social media. There are several aspects for creating a corporate social media policy that a manager should be aware of:
Continue reading Guidelines for Defining Your Corporate Social Media Policy